Givenchy Phenomen'Eyes Mascara

I have been obsessed with Givenchy's Phenomen'Eye mascara since I saw it not too long ago.  The wand reminds me of spiked ball and chain and gives me visions of a dominatrix forcing lashes into fabulousness.

 What it is:

A revolutionary new mascara designed to grip at lashes starting at the roots.

What it does:
Givenchy Phenomen'eyes Mascara perfectly curls and separates lashes. It has a high-tech, patented round sphere at the tip of the precision wand that reaches every lash and adapts to all eye shapes. It's a Sephora exclusive.

What else you need to know:
The result? A beautifully fanned-out panoramic effect, holding the curve of your lashes perfectly in place.

It retails for $27 at Sephora.  Between wands that vibrate and now spiked balls I wonder what they will come up with next.